Perhaps the one word that summarizes this kind of a media control is propaganda. Many would appropriate some negative connotations with this word, ala George Orwell's 'big brother is watching. The United States government has been using media in order to change and control the views of the public ever since the Second World War. When the primary concerns of all the politicians and generals of the United States during World War II were directed towards winning the war, the immediate government at home was lobbying to portray certain elements on the local television and media in order to win a different battle, the war in the entertainment realm (Culbert1983, 173; Barkin1984, 119). Many movies and animated movies were made during that time whose subject matter was the war. There were many major cartoon studios in America that used to work on contractual basis for the military. The famous Warner Bros. had productions that were especially wrought for the Navy - which starred a character named Hook, and MGM had Bertie the Bomber. But the one cartoon that got the most critical of acclaim was military cartoon series that starred U.S. Army's Private Snafu. The name 'Snafu' is actually an acronym that when decoded reads: 'Situation Normal - All Fouled Up'. Many believe that the word 'Fouled' actually represents the variation on the four-lettered 'F' word. Snafu also has two brothers: Tarfu ('Things Are Really 'Fouled' Up') and Fubar ('Fouled Up Beyond All Recovery'). Theodor Geisel (who later became famous as Dr. Seuss) created Private Snafu and Phil Eastman and these people wanted to personify him as having certain very counterproductive behavior. This was done so that the people in the army would know exactly what it was that they should not ever do (Dow).
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If you're wondering about the origin of not judging a book by its cover, according to the , the specific phrase, "You can never tell a book by its cover," first appeared in 1946 in the mystery novel, Murder in the Glass Room by - a writer blacklisted by McCarthy's House Un-American Activities Committee - with co-author, Lester Fuller.
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Twenty episodes of four different cartoons were recorded over a five day period. Thecartoons chosen for analysis were , , and . The cartoons were chosen at random, with some consideration given tohaving a selection of shows ranging from very modern to those being rerun in syndicationfrom more than a decade ago. All cartoons chosen are shown at several times during theday, and are very accessible to a young audience. All have human beings as the majority ofcharacters, in comparison with shows in which most of the characters are either animals orspeaking objects, such as computers, cars, robots and other such creations.
Each cartoon was analyzed with respect to the ratio of males to females shown, physicalcharacteristics and male/female roles in problem-solving and job acquisition throughouteach episode. Animals and speaking inanimate objects were not considered, except in thecontext of their interactions with the human characters. Each episode was considered aseparate entity, so that recurring characters were taken into consideration in everyepisode in which they were featured when computing male/female ratios. The copyright yearand episode title of each episode was also recorded. The year of the episodes will beconsidered in the discussion, when discussing differences in character portrayals.
Granted that work (and especially paper work) is thus elastic in its demands on time, it is manifest that there need be little or no relationship between the work to be done and the size of the staff to which it may be assigned. Before the discovery of a new scientific law—herewith presented to the public for the first time, and to be called Parkinson's Law—there has, however, been insufficient recognition of the implications of this fact in the field of public administration. Politicians and taxpayers have assumed (with occasional phases of doubt) that a rising total in the number of civil servants must reflect a growing volume of work to be done. Cynics, in questioning this belief, have imagined that the multiplication of officials must have left some of them idle or all of them able to work for shorter hours. But this is a matter in which faith and doubt seem equally misplaced. The fact is that the number of the officials and the quantity of the work to be done are not related to each other at all. The rise in the total of those employed is governed by Parkinson's Law, and would be much the same whether the volume of the work were to increase, diminish or even disappear. The importance of Parkinson's Law lies in the fact that it is a law of growth based upon an analysis of the factors by which that growth is controlled.
The implications of this were clearly reflected in the study. As with previous studiesin this area, analysis showed a huge gap between the numbers of males and females beingportrayed in the cartoon television arena. There were no female leads found, and thefemales who were prominent were often stereotyped in subtle but significant ways.
I will analyze this political cartoon according specific criteria, such as its design and visual elements, the genre, and type and spacial elements of the argument to provide a rhetorical analysis that considers the purpose, audience, and argument....